Jordan Shamir is the CEO & Co-Founder of Yofi, a company focused on tackling return fraud and bad actors, helping businesses protect their margins while fostering stronger customer relationships. Before Yofi, Jordan led the Disaster Recovery and Backup Practice at IBM Cloud, where he was responsible for ensuring business continuity and data protection for a range of clients. Outside of his professional life, Jordan enjoys hiking, camping, and is a passionate supporter of the Texas Longhorns.