CWG Consulting Group Inc. specializes in helping retailers manage rising incidents of workplace violence and confrontational customer interactions. Our proven REaCT (Resolution Education and Crisis Tactics) training programs equip front-line retail staff, managers, and asset protection teams with practical, actionable tools to safely navigate and de-escalate challenging situations, ensuring a safer environment for both employees and customers.
Retailers across Canada are increasingly at the forefront of public frustration, with incidents escalating in stores and parking lots. These confrontations can quickly turn dangerous if not handled with the right approach.
Our REaCT training programs focus on the intersection of safe tactics and strategic communication, empowering retail teams with skills to reduce volatility in high-pressure moments. Unlike typical training sessions, our Dynamic Simulation Training (DST) immerses learners in realistic, role-playing scenarios tailored to your store’s unique challenges. These simulations help employees build confidence to manage difficult interactions, ensuring they leave training with skills they can immediately apply.
Why retailers need REaCT:
• Improve customer and employee safety
• Reduce risk of workplace violence
• Minimize damage to brand reputation from viral incidents
• Build resilience among your retail teams
• Build confidence among your retail teams leading to improved overall customer service
All of our instructors are current or former emergency services professionals with real-world experience managing crises. They bring invaluable insights from law enforcement, security, and conflict resolution into your stores, helping you keep your staff safe and your customers satisfied.
What if your team could confidently turn tense customer interactions into positive outcomes — every time?
Let’s equip them to say, “We’ve got this.