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Safety Networks Transform the Fight Against Crime

March 19, 2025

1:30 pm

- 2:15 pm

Speakers:

Nada Ebeid

Regional Director of Signature Brands in Canada

Genetec

Nada Ebeid

Regional Director of Signature Brands in Canada

As the Director of Signature Brands in Canada for Genetec, Nada Ebeid oversees the market growth for financial and banking, retail, cannabis, hospitality, and other signature markets. She’s responsible for helping customers meet their security solution goals and empowering them to leverage their security systems to improve other areas of their businesses.

In addition to holding a degree in Electrical Engineering, Nada has over 15 years of experience in the industry, occupying several roles related to engineering, product management, and business development.

Speaking at:

Olivia Cieri

Account Executive for Signature Brands

Genetec

Olivia Cieri

Account Executive for Signature Brands

Olivia Cieri entered the security industry in 2022, joining Genetec as an Account Executive specializing in Signature Brands. She oversees retail, financial, and hospitality customers, helping them leverage cutting-edge security solutions to enhance operational efficiency and peace of mind. 

Before transitioning to security, Olivia built a diverse background in hospitality, retail, public relations, and the preventative maintenance industry. Passionate about industry growth and inclusivity, she is dedicated to increasing the visibility and recognition of young professionals and women in security while empowering retailers to create safer, more efficient environments for their teams. 

Speaking at:

Main Session Hall

Retailers today face increasing challenges from theft, fraud, and other criminal activities, which not only impact profits but also create safety concerns for customers and staff. Addressing these issues requires more than individual effort—it demands a unified, collaborative approach. In this dynamic panel discussion, experts from Genetec, Yorkdale Security, Oxford Properties, and the Toronto Police Service will share their insights on how partnerships can transform the fight against retail crime.  Gain valuable knowledge on how to build stronger communication channels with security teams, leverage cutting-edge technology to enhance prevention efforts, and coordinate effectively during active incidents to ensure safety. Leave this session with practical strategies and actionable ideas to create safer shopping environments and stronger, more resilient collaborations.

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