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C.A.L.M. in Action: De-Escalation Training for Retail Security

March 12, 2026

3:10 pm

- 3:15 pm

Speakers:

Zaafir Chaudhary

Chief Executive Officer

Lion Guard Security

Zaafir Chaudhary

Chief Executive Officer

As the Founder and CEO of Lion Guard Corporation, Zaafir Chaudhary has spearheaded the firm’s rapid ascent to becoming a dominant force in Canada’s competitive security landscape. Through a strategy of aggressive scaling and operational excellence, he has transformed a local startup into a high-growth enterprise recognized for its robust protection services, market agility and world class management team. Zaafir remains dedicated to setting new industry benchmarks by integrating innovative security solutions with a relentless commitment to client safety and organizational expansion.

Speaking at:

Sponsor Spotlight

Main Session Hall

How security teams respond in high-pressure moments can shape both safety and brand reputation. This session explores the C.A.L.M. Training Program, an actor-based de-escalation model built specifically for retail guards. Through real-life scenarios and role-playing, participants experience expected behaviours, decision-making under stress, and brand-aligned responses. Learn how immersive training reduces incidents, strengthens professionalism, and helps prevent costly reputational and public relations incidents

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